Omega Realty & Investment Services is a full service real estate company focused on sales and acquisition of income property (specifically 2-4 units) here in Orange County. We offer superior services in the areas of real estate brokerage, property management, and asset evaluation.
Bob Mellema, the principal owner, has offered real estate services here in Orange County since 1983.
Bob started out his career with Rhodes Martin, an industrial property owner/builder and property manager. After three successful years with hundreds of transactions under his belt, Bob ventured off into commercial brokerage. The attainment of a Broker's license was instrumental in Bob's continuing success. Landing a position with Lee & Associates, in Newport Beach CA, gave Bob the platform for continued growth the the area of industrial/commercial property brokerage. Clients such as Lincoln Savings, Warmington Homes, City of Irvine, Ross Perot, Tilly's, Master Industries, Weyerhaeuser, Meade, The Irvine Company and Microsemi Corp gave Bob an enormous boost in recognition and success.
After a successful 18 year career in industial and office brokerage, Bob decided residential real estate would be the next area of focus. He decided to join the top companies and glean from them the best they had to offer, all the while focusing on the day he would finally realize a life long dream of forming his own real estate company.
Omega Realty & Investment Services was formed on January 1, 2010. With the experiences and relationships developed over the years, coupled with the knowledge learned from company association such as Martin Associates, Occidential Brokerage, Lee & Associates, Coldwell Banker, Star Real Estate, and Keller Williams Realty, Bob has positioned himself as a true expert and leader in the field of residential and commercial real estate.
Now offering property management services, Bob has taken his experiences and knowlegde from running the families Southern California real estate portfolio, and is seeking private party investment property management assignments.
If you are a property owner, are interested in selling or acquiring additional property, or if you are not happy with your present property manager, it would be a good idea to contact Bob.
He can be reached at (714) 893-2800
Friday, March 29, 2013
Thursday, July 7, 2011
The Cure To Foreclosures
I was just on the phone with a mortgage professional with Wells Fargo. The call was originally intended for me, the consumer, to see if there was a lower interest rate for my adjustable home loan. The conversation was very consumer oriented and I believe they were really trying to see if they could better position me. Fortunately I have the best deal already and there was little they could do, short of forgiving my loan entirely, which they won't do.
The subject came up about real estate in general here in Huntington Beach CA. I told her I just read a report in the OC Register that sales were really down, my business was slowing, I was spending a ton of money on marketing, and I've an idea on how the banks could work to turn the economy around. Here it goes. Let me know what you think...
First, I think the banks should lower the payments for families that have honestly run into hardship. They would first conduct a forensic audit of the loan documents to be sure it wasn't one of those stated income loans. Second, they would to a complete assessment of the homeowners financial picture. Next the bank would then give them a mortgage payment they could afford. The time period for this would be for one year and each year another review would be done and the payment would be adjusted accordingly.
Now that the home owner has more money left over at the end of the month, they will put it back into circulation. In other words, they would spend the money. With enough homeowner compassion loans, the economy would take off. Sure it would be slow to start but it would be great.
The subject came up about real estate in general here in Huntington Beach CA. I told her I just read a report in the OC Register that sales were really down, my business was slowing, I was spending a ton of money on marketing, and I've an idea on how the banks could work to turn the economy around. Here it goes. Let me know what you think...
First, I think the banks should lower the payments for families that have honestly run into hardship. They would first conduct a forensic audit of the loan documents to be sure it wasn't one of those stated income loans. Second, they would to a complete assessment of the homeowners financial picture. Next the bank would then give them a mortgage payment they could afford. The time period for this would be for one year and each year another review would be done and the payment would be adjusted accordingly.
Now that the home owner has more money left over at the end of the month, they will put it back into circulation. In other words, they would spend the money. With enough homeowner compassion loans, the economy would take off. Sure it would be slow to start but it would be great.
Monday, October 25, 2010
What do Realtors do to "market" a house beyond putting it on the MLS and open houses?
I have been asked this question a million times, well maybe 20 times. Since then (around 1995) I decided to make a list of "everything" I did, from the time I listed the house until escrow and title had finished their duties. Below is the results of my labor. Feel free to copy and use them in your own presentation. They work fantastically. Oh, BTW, most of it is not original.
Here you go:
My 216 Point Marketing System:
Here you go:
My 216 Point Marketing System:
My Primary Objectives:
- To expose your home to the maximum number of interested and capable Buyers,
- To educate all interested prospects on the unique features and lifestyle benefits your home offers,
- To help you get the highest possible sales price for your home,
- To make the listing and sales process easy, convenient and problem-free for you,
- To educate and assist you in the most effective ways to present your home for the greatest Buyer impression.
216 Steps Marketing System:
1. Research tax records to verify full and complete legal information is available to prospective Buyers and Buyer’s agents on MLS printout.
2. Research property’s ownership and deed type.
3. Research property’s public record information for lot size & dimensions.
4. Research and verify legal description.
5. Research property’s land use coding and deed restrictions.
6. Research property’s current use and zoning.
7. Verify legal name(s) of owner(s) in county’s public property records.
8. Research sales activity for past 6-18 months from MLS and public records databases.
9. Research “Average Days on Market” for property of this type, price range, and location.
10. Research competitive properties that are currently “Active” on the market.
11. Research competitive properties that have been “Withdrawn” from the market.
12. Research competitive properties that are currently “Pending” under contract.
13. Research “Expired” properties not on the market(properties that did not sell during their time on the market).
14. Research competitive properties that have “Sold” in the past six months.
15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.
16. Research the previous sales activity (if any) on your home.
17. Download and review property tax roll information.
18. Prepare “Comparable Market Analysis” (CMA) to establish fair market value.
19. Obtain and verify accurate methods of scheduling and contacting you.
20. Gather information to help assess your needs.
21. Review current title information.
22. Measure interior room sizes.
23. Confirm lot size your copy of certified survey, if available.
24. Obtain copy of floor and pool plans, if available.
25. Review current appraisal, if available.
26. Identify Home Owner Association manager, if applicable.
27. Verify Home Owner Association fees, if applicable.
28. Verify security system, current term of service and whether owned or leased.
29. Verify if you have a transferable Termite Bond.
30. Ascertain need for lead-based paint disclosure.
31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled.
32. Compile list of repairs and maintenance items.
33. Prepare showing instructions for Buyers’ agents and agree on showing time window with you.
34. Assess your timing.
35. Assess your motivation.
36. Assess your immediate concerns.
37. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed.
38. Discuss your purchase plans and determine how Bob Mellema, and his team can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location.
39. Determine how quickly you need to move.
40. Obtain information that will help Bob Mellema to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to Buyers? (type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property?
41. Listing Cancellation Guarantee. 100% Satisfaction GUARANTEED.
42. Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (this could potential save you money if you purchased less than three years ago).
43. Obtain one set of keys which will be inserted in the lockbox.
44. Perform Interior Décor Assessment.
45. Review results of Interior Décor Assessment and suggest changes to shorten time on market.
46. Perform exterior “Curb Appeal Assessment” of subject property.
47. Review results of Curb Appeal Assessment with Seller and provide suggestions to improve salability.
48. Give you an overview of current market conditions and projections.
49. Provide “Home Audit” to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested Buyer.
50. Provide you with home showing guidelines to help have the home prepared for appointments (i.e. lighting, soft music, etc.).
51. Review and explain all clauses in Listing Agreement (and addendums, if applicable).
52. Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property.
53. Compile and assemble formal file on property.
54. Present Comparable Market Analysis (CMA) Results to you, including comparable Solds, current Active listings and Expired listings.
55. Offer pricing strategy based on professional judgment and interpretation of current market conditions.
56. Assist you in strategically pricing home to enable it to show up on more MLS Searches.
57. Discuss goals with you to market effectively.
58. Discuss and present strategic master marketing plan.
59. Explore method of pricing your property below comparable value to bring the most Buyers to your property quickly.
60. Present and discuss the Keller Williams Program to market your home the most effectively and bring the most Buyers to you in the shortest amount of time
61. Explore the option of marketing your home with an incentive of buying down points on the Buyers’ loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you) and the Buyer saves on monthly payments and a tax credit.
62. Prepare an equity analysis to show you expenses, closing costs and net proceeds.
63. Explain the use of the Seller’s Property Disclosure Statement you will complete, and that will be presented to the Buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.
64. Take full color digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet.
65. Set up home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure Buyer of the quality of your home.
66. Install hi-tech lockbox to allow Buyers and their agents to view your home conveniently but does not compromise your family’s security
67. Write remarks within the MLS system specifying how you want the property to be shown
68. Write a creative and inviting description of your home’s best selling features to create a desire for agents and Buyers to come and tour your home.
69. Prepare showing instructions for Buyers’ agents and agree on showing time window with you.
70. Prepare detailed list of property amenities to have readily available at your home, to include in Marketing Booklet, and assess market impact
71. Prepare MLS property Profile Sheet
72. Proofread MLS database listing for accuracy – including proper placement in mapping function
73. Enter property data from Profile Sheet into MLS Listing Database
74. Electronically submit your home listing information to The Multiple Listing Service for exposure to over 50,000+ active real estate agents in the Southern California Multiple Listing Service (SoCalMLS) area.
75. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing Buyers and agents to view pictures when narrowing down homes they will actually tour.
76. Add property to Keller Williams Active Listings list; provide information in two locations in office for Realtors® when potential Buyers call for details.
77. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet
78. Explain marketing benefits of Home Owner Warranty with you.
79. Assist you with completion of Home Owner Warranty application.
80. Submit Home Warranty application for conveyance at time of sale.
81. Provide you with a Personal Customized Services sheet to explain specific marketing available for your property.
82. Provide you with a personalized Advertising Questionnaire for your input in verbiage for advertisement
83. Review Keller Williams Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property.
84. Offer Realtor® tour, if applicable, to provide you with professional feedback and additional ways to best promote your home
85. Offer a Broker’s Open, if applicable, to promote your property to local Realtors® and their customers, to maximize showings
86. Promote your home to the “Top Selling Agents” surrounding your home via my exclusive and personalized mailing list
87. Maximize showing exposure through professional signage and our 24-hour recorded 800# hotline prospects may call to hear a talking tour of your home
88. Add my 800# sign rider when allowed by Home Owners Association
89. Set up a 24-hour 800# hotline message for your home to allow Buyers to access your information at their convenience, morning, and night
90. Give home unique ID # to allow information on home to be accessed 24 hours 7 days a week – also allows our Team to track and record interest on home from different sources and publications
91. Enable option to “press zero” for direct connect to speak to someone personally about property
92. Enable a fax back feature with this, so the Buyer can have property and financing information faxed to them without delay.
93. Create advertisements with your input, including information from Personalized Advertising Questionnaire
94. Prepare mailing and contact lists
95. Create, order, and mail “Just Listed” postcards to promote the value of your home over other homes on the market Complete a Mailing Blitz with “Just Listed” full color brochures to my exclusive database of personal contacts.
96. Create, print, assemble, and mail compelling flyers to hand deliver and/or mail to target customers, to stimulate calls on your home.
97. Advise Network Referral Program of listing
98. Provide marketing data to Buyers coming from referral network
99. Create a marketing property brochure of features and lifestyle benefits of your home for use by Buyer agents showing your home. This will be prominently displayed in your kitchen or dining room.
100. Prepare copies of Seller’s Disclosures and Home Owner’s Disclosures to be placed in your home to be available for Buyers; these are to be included in a contract.
101. Create a custom “Home Marketing Book” to be placed in your home for Buyers & Buyer’s agents to reference home features, area map, plat/lot map, floor plan (if available), tax information, and other possible Buyer benefits. Provide 5 for your property, and replace as needed. This makes your home stand apart in the Buyers’ minds long after they have left your property.
102. Deliver “Home Marketing Book” to your property and display in prominent location for Buyers’ easy access.
103. Respond within 15 minutes of immediate page over the internet through our exclusive Lead Router program, which is a highly effective way to communicate with Buyers who are interested in your property. Over 84% of all inquiries come from the Internet.
104. Convey all price changes promptly to Internet real estate sites
105. Capture feedback from Realtors® after all showings
106. Place regular weekly update calls or emails to you to discuss all showings, marketing, and pricing
107. Research weekly current laws, interest rates, and insurance conditions as it relates to the housing industry, and specifically how it impacts the sale of your property. Notify you of any conditions promptly
108. Notify you immediately of any offers, potential offers, or needs
109. Create an interactive MLS “Gateway” website to keep you educated and up-to-date on listings and selling market conditions in your specific neighborhood market. Each and every night new listing and listing status changes will be automatically delivered to you via your own personal “interactive” website.
110. Discuss feedback from showing agents with you to determine if changes will accelerate the sale.
111. Search the MLS System for Realtors most likely working with interested and capable Buyers matching your home, then fax or email copies of your home listing information for them to review immediately.
112. Maximize showing potential through professional signage. Keller Williams has the most recognizable logo and trademark in real estate.
113. Install Keller Williams sign in front yard when allowed by Home Owners Association.
114. Market your home on the following internet sites: Realtor.com, HomeSeekers.com,LATimes.com, MyOC.com, Homes.com, HouseandHome.com, HarmonHomes.com (Harmon Homes is also linked to an additional 25 consumer related websites), Base.Google.com, Trulia.com, Oodle.com, and Realestate.Yahoo.com (all that apply to your specific property)
115. Place your property on www.TheMellemaGroup.com website as the “Featured Property”.
116. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home - available to hundreds of millions of people via my website at http://www.monicaryan.com/ and linked to several other sites.
117. If Open House is to be held, arrange for print ad to be placed in the Orange County Register and/or local newspaper on the Monday before the Open House to maximize number of customers.
118. Target market to determine who the most likely Buyer willing to pay the highest price will be.
119. Discuss marketing ideas with “Mastermind” group of top Realtors from across country.
120. Deliver copies of advertisements and marketing material of your home to you for your review.
121. Make info box or tube available under “For Sale” sign making feature sheets available to those passing by.
122. Use other marketing techniques; such as offering free reports to multiply chances of Buyers calling in, discussing, pre-qualifying for, and touring your home
123. Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the Buyer will need to know when transferring after closing
124. Educate you and potential buyers, via consumer reports, on the various methods of financing the purchase of your home. Buyer may request one or several my exclusive “Consumer Reports”.
125. Prepare a financing sheet with several financing plans to educate Buyers on methods to purchase your home.
126. Advertise home to my VIP Buyers as well as all qualified Buyers in my database.
127. Distribute flyer to all agents in my Keller Williams office. Promote your home by distributing flyers to local lenders and to potential Buyers who are relocating to our area.
128. Promote the benefits of your property to all agents in my office, and update them on any changes so they may convey enticing information to their Buyers.
129. Deliver copies of advertisements and marketing material of your home to you for your review.
130. Promote your home to top Realtors in other areas
131. Log in all home showings to keep record of marketing activity and potential purchasers
132. Make forms available to entice other Realtors to fax back Buyer impressions on showings of your home.
133. Send a personalized letter to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood.
134. Follow up with all the agents who have shown your home via fax or personal phone call to answer questions they may have.
135. Send a personalized letter or postcard to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood.
136. Personally call your immediate neighborhood and surrounding neighborhood to promote the benefits of your home.
137. Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed about key market conditions within your area.
138. Pre-qualify all Buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and Buyers.
139. Discuss qualifications of prospective Buyers to help determine Buyer motivation, ability to purchase and probability of closing on the sale.
140. Provide Open Houses with a licensed Realtor® at your request.
141. Handle paperwork if price adjustment needed.
142. Take all calls to screen for qualified Buyers and protect you from curiosity seekers.
143. Receive and review all Offers to Purchase contracts submitted by Buyers or Buyers’ Agents to determine best negotiation position.
144. Contact Buyers’ agents to review Buyer’s qualifications and discuss offer
145. Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes, if requested
146. Counsel you on offers. Explain merits and weakness of each component of each offer
147. Fax or deliver Seller’s Disclosure form to Buyer’s agent or Buyer (upon request and prior to offer being made if possible)
148. Confirm Buyer is pre-qualified by calling Loan Officer
149. Obtain pre-qualification letter on Buyer from Loan Officer
150. Negotiate highest price and best terms for you and your situation.
151. Prepare and convey any counteroffers, acceptance or amendments to Buyer’s agent
152. Fax or hand deliver copies of contract and all addendums to closing title company
153. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to Buyer’s agent
154. Record and promptly deposit Buyer’s earnest money in escrow account.
155. Deliver copies of fully signed Offer to Purchase contract to you
156. Fax/deliver copies of Offer to Purchase contract to Selling Agent
157. Fax copies of Offer to Purchase contract to lender
158. Provide copies of signed Offer to Purchase contract for office file
159. Provide copies of signed Offer to Purchase contract to Title Company
160. Advise you in handling any additional offers to purchase that may be submitted between contract and closing
161. Change status in MLS to “Sale Pending”
162. Review Buyer’s credit report results—Advise Seller of worst and best case scenarios
163. Assist Buyer with obtaining financing, if applicable and follow-up as necessary
164. Coordinate with lender on Discount Points being locked in with dates
165. Deliver unrecorded property information to Buyer
166. Order septic system inspection, if applicable
167. Receive and review septic system report and assess any possible impact on sale
168. Deliver copy of septic system inspection report lender & Buyer
169. Coordinate termite inspection ordered
170. Coordinate mold inspection ordered, if required
171. Coordinate home inspection ordered and handle contingencies, if any
172. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
173. Follow Loan Processing Through To The Underwriter
174. Contact lender weekly to ensure processing is on track
175. Relay final approval of Buyer’s loan application to you
176. Coordinate Buyer’s professional home inspection with you
177. Review home inspector’s report
178. Assist Seller with identifying and negotiating with trustworthy contractors to perform any required repairs
179. Schedule Appraisal
180. Provide comparable sales used in market pricing to Appraiser
181. Follow-Up On Appraisal
182. Assist Seller in questioning appraisal report if it seems too low
183. Coordinate closing process with Buyer’s agent and lender
184. Update closing forms & files
185. Ensure all parties have all forms and information needed to close the sale
186. Confirm closing date and time and notify all parties
187. Assist in solving any title problems (boundary disputes, easements, etc)
188. Work with Buyer’s agent in scheduling and conducting Buyer’s Final Walk-Thru prior to closing
189. Research all tax, HOA, utility and other applicable pro-rations
190. Request final closing figures from escrow
191. Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation
192. Review final figures on HUD statement with you before closing
193. Forward verified closing figures to Buyer’s agent
194. Request copy of closing documents from escrow
195. Confirm Buyer and Buyer’s agent have received title insurance commitment
196. Provide “Home Owners Warranty” for availability at closing
197. Review all closing documents carefully for errors
198. Forward closing documents to absentee Seller as requested
199. Review documents with escrow agent
200. Provide earnest money deposit check from escrow account to escrow agent
201. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.
202. Assist in scheduling the closing date for you and all parties.
203. Set up final walk- through of your home for Buyers and their agent.
204. Coordinate closing with your next purchase and resolve any timing problems
205. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).
206. Have a “no surprises” closing and present Seller a net proceeds check at closing
207. Change MLS listing status to “Sold”.
208. Enter sale date and price, selling broker and agent’s ID numbers, etc. to MLS
209. Answer questions about filing claims with Home Owner Warranty company if requested
210. Attempt to clarify and resolve any conflicts about repairs if Buyer is not satisfied
211. Respond to any follow-on calls and provide any additional information required from office files.
212. Help you relocate locally, or out of area with highly experienced Keller Williams agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.
213. Send letter with picture of your new home on it - delivered to 20 friends and family, providing your change of address.
214. Keller Williams Residential Real Estate, office is the #1 fastest growing and innovative real estate company in the United States
215. Bob Mellema is a devoted, full time REALTORÒ…and Broker- not a part time real estate agent. Bob is also a GRI (Graduate Realtor Institute). This level of education is like having a Ph.D. in Real Estate. Your benefits include my expertise, and a wide range of market areas to promote your home.
216. Personally deliver your proceeds check at closing of your home.
Is there any question why Bob Mellema and his Team often sells homes for 99%-103% of asking price with as little as 30 hours on the market? Compare this to the local agency averages and you can see why this “216 Step System” is so effective.
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